Designing for the Real World: Ivan Klyzhenko on Building Better SaaS for B2B

In this episode of The Stash Cast, host Stash sits down with Ivan Klyzhenko, founder of a global SaaS product design agency, to talk about what it really takes to build great software for real businesses — not just shiny startups.

Ivan shares his journey from writing code at 17 to leading high-impact UI/UX projects for ERP and CRM platforms in industries like healthcare, construction, fleet management, and real estate. They discuss:

* Why “simple” design is often the most powerful

* The importance of working with people you actually like

* Why older, established B2B companies are his sweet spot

* How bad UX is killing good products

* The surprising role of tractors, cow tracking, and excavators in modern software

* And why real buttons (yes, physical buttons) might be due for a comeback

If you care about product design, user experience, or how tech is transforming legacy industries, this one’s for you.

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